Our Business Model

How Car Detail Plus delivers premium auto care, drives revenue, and sustains growth in the Swiss detailing market.

Value Proposition

At Car Detail Plus, we elevate vehicle care beyond a simple wash. Our clients enjoy meticulously hand-applied cleaning followed by multi-step paint correction that removes surface imperfections. We then apply durable ceramic coatings that lock in shine, provide protection against UV damage, and repel water and road grime for months. These premium offerings combine to preserve vehicle value, reduce maintenance costs over time, and deliver an exceptional visual finish.

Customer Segments

Our services cater to a diverse clientele: private owners who want to keep their daily drivers spotless; classic and exotic car enthusiasts seeking show-quality results for their prized collections; and corporate fleet managers requiring on-site mobile detailing and volume discounts. Each segment receives tailored packages designed to meet their unique usage patterns and performance expectations.

Channels

Clients engage with Car Detail Plus through multiple channels: our centrally located Basel workshop where vehicles are dropped off for comprehensive detailing; our mobile detailing service that brings full-service care directly to homes and workplaces; and our user-friendly website, which allows instant online booking, secure payment, and real-time package customization. Strategic partnerships with local luxury dealerships and automotive clubs further expand our reach.

Revenue Streams

We generate income through one-time detailing packages—Standard Wash, Deluxe Detail, and Premium Ceramic Coat—as well as subscription plans that offer regular maintenance at discounted rates. Additional revenue comes from specialized add-ons such as headlight restoration, paint-protection film installation, and interior sanitization. Long-term contracts with corporate clients and fleet operators provide predictable monthly revenue and support business stability.

Key Activities

Our core activities center on expert detailing and protective treatments: from assessing each vehicle’s condition to executing precision paint correction, applying advanced coatings, and performing rigorous quality checks. We also conduct personalized client consultations to understand specific needs, maintain our equipment to the highest standards, and deliver ongoing aftercare advice to extend the benefits of our services.

Cost Structure

Major cost drivers include skilled technician labor and continuous training, procurement of premium eco-friendly products, investment in state-of-the-art detailing equipment and mobile service vans, and marketing efforts to attract and retain customers. We also allocate resources to partnerships and sponsorships that enhance brand visibility within Basel’s automotive community.